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Princeton Crossing Development
Completed

Eau Claire, WI
Princeton Crossing Development
Completed

Eau Claire, WI

Our Involvement



SDS Architects was hired by Haselwander Commercial to develop professional graphics to support and enhance marketing efforts for their Princeton Crossing Development, located at the intersection of US Highway 53 and State Highway 312 (North Crossing) in Eau Claire, Wisconsin. The site plans are warm and welcoming, featuring realistic vegetation, roads, building footprints, and attractive options which illustrate what a development may look like when fully built out. These renderings are based on a technical plan taking into consideration utilities, streets, setbacks and more while applying architectural design and style to the plan and amenities to help give the project a professional look, even when the development currently consists of only bare land. The materials generated were instrumental in helping Haselwander secure the Fairfield Hotel, which is currently under construction on the north side of the development.